How to detect fraud clicks and how to protect against them?

Fraud clicks are becoming a growing problem for a company using ads billed in the PPC (pay-per-click) model. In a situation where you pay for every click on your ad, the quality of traffic delivered from PPC systems such as Google AdWords becomes very important. Unfortunately, it turns out that even 30% of the budget allocated for this type of advertising is used for fraud clicks, which have no chance to bring you benefits. From your perspective, this means you’ll pay for more clicks than they actually were.

Fraud in PPC systems is mainly used for two reasons:

  1. In order to increase the revenue of a publisher using, for example, the Google AdSense system. Keep in mind that Google AdWords acts between you and the owner of the website that displays your ads in certain types of ads (ads on the Display Network). Dishonest website owners who earn money by displaying your ads are automatically clicking on the displayed ads. The Google system charges the publisher for each click, while you are cheated because these artificial clicks have no chance of converting (purchase of your products or ordering services).
  2. It’s a common practice to click on your ad’s ads. This type of abuse can be very painful especially for small local entrepreneurs who do not have a large budget. In this situation, the competition is able to use artificial clicks to use your entire daily advertising limit and, as a result, cause your ads to stop showing.

There are three main types of click frauds that should be remembered. They are:

  1. Crowdsourcing – this is the most popular and simplest method for generating artificial clicks. It’s about the fact that the owner of a website who makes money from displaying your ads, persuades its users to click on the ad, asking that the visitors “help the development of the website by clicking on the displayed ads”. These activities are prohibited by Google because clicks that were caused by the persuasion are not a value for you. Nevertheless, many publishers use similar methods exposing you to losses.
  2. Click farms – this is one of the most extreme and ruthless methods that causes huge losses for many advertisers. Clicks triggered in this way are virtually impossible to be detected by the Google AdWords system. A person (usually a competitor) participates in the procedure, which collects the service of using your budget in companies specialized in this type of services. These companies employ hundreds of people in underdeveloped countries that click on the ads indicated. Prices start at $ 1 for 1,000 clicks.
  3. Bot networks – this method is similar to the one mentioned above, however, in this case clicks are generated by the software. Hackers infect thousands of computers with malware and then use networks of such computers to click on specific ads. Owners of infected computers often do not realize that their computer is used to generate artificial clicks, and groups of hackers earn on the sale of such services.

How to defend against click fraud?

The Google AdWords system provides a certain level of protection against this type of abuse, however, it is often inadequate and ineffective. For this reason, many advertisers use – click fraud prevention software. Our software guarantees a higher level of protection and gives the ability to adjust filtering rules and block fraud clicks to your preferences. Secure your advertising budget and get your free trial now.